Had the augmented reality app not had to be abandoned as a result of hacks, Williams would have been far higher in this list. Hopefully that won’t be a metaphor for the season. It’s just a shame it was undermined by technical weaknesses and the corporate tone. There was at least some ambition underpinning it, with the ‘virtual’ studio and car. Space was at least left for Esteban Ocon and Marcin Budkowski – and Alpine can’t be blamed for the absence of the recovering Fernando Alonso – but overall this launch marginalised the real stars – the car and its creators – in favour of board-pleasing superficiality. 8 AlpineĪ combination of questionable bandwidth, meaning those watching the launch live were subjected to a very jerky experience, and a high quotient of corporate blather about flags and Alpine’s spirit wasn’t an encouraging start to the rebranded team’s new era. ![]() It was far from perfect, but considering the lack of material the team had to work with, a solid effort. This was followed six days later by the first footage of the car in shakedown, with the full reveal due just before testing gets going tomorrow. Initially, the livery caused controversy given the WADA ban on athletes competing under the Russian flag – while the main theme of the accompanying press conferences was Nikita Mazepin’s off-track conduct. 9 HaasĪs Haas’s launch was simply its new Russian Flag-inspired livery on a 2020 car, there was very little to get excited about by its reveal.īut it did have a slow-burn quality to it. ![]() While the secrecy does add a little to the intrigue of the season, other teams have done so just as effectively while still offering a little more. ![]() Feb 23 : Secrets of Red Bull's 2021 F1 car
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